If you are keen to start a web-based business, you will begin to hear the word Search Engine Optimisation (or SEO) very often. SEO is a set of practices that help your customers find your website when they look for products or services on a search engine.
Why do you need SEO?
A great location can bring in thousands of customers to your physical store. In the same way, good SEO practices can make you rank for relevant keywords and attract thousands and even millions of customers to your website. It all starts with focusing on what words your customers used to search for products or services that you sell.
There are hundreds of keyword research tools in the market. Some of them are good while others are useless. To help you figure out the best, we tested a few and found the ones that work.
1. Google’s Webmaster Tools
The days of gaming Google’s algorithm are long gone. You cannot fool the all-seeing eye of Google. The search giant has given a free tool you can use to do a site analysis of your website. You can check the ‘Page Speed Insights’ to figure out how your page loading is affecting user experience (faster is better). You can use ‘Fetch as Google’ to see how Google sees your website.
This is another free tool you can use to evaluate your site’s keyword ranking. If you buy the paid version called the SEO toolkit, you can compare your site with that of your competitors and find gaps. You can also analyse their backlinks and research undiscovered keyword opportunities.
This is a neat keyword tool. It allows you to find autocomplete suggestions from a number of sources, including Google. If you are on the hunt to find other keywords related to your main keyword, this tool can open up a bunch of interesting options.
Let’s say your main keyword is content marketing, using Soolve you can identify content marketing university, content marketing strategy, content marketing jobs as the related keywords. This way, you can keep your site thematic and still have more ideas for your new pages.
If you rely on Google keyword planner to find related keywords, Ubersuggest will make for a great complement to that tool. Suggestions in Ubersuggest are not usually found in the keyword planner. So you get a whole new list of idea.